Creativity well this is the spark that makes us do what we do this is our imagination put to paper, stone, clay anything really this is the drive that turns our pistons it is ecenial in a designer to be creative otherwise there is no originality in the work and eveery thing would be dull and lifless.
The branded part of creativity is the end product be it a game, film, car, plane they have all, at the early stage, come from somones of a group of poeples creativness and then made real. Most people say that only artist, sculptors and designers are creative yes but that is not entirly true everyone is creative most people just havn't choosen to follow that rout in life.
Art is not the only creative thing you could be creative by making a program, work ideas and many other things it is just a thing really.
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